Special Audience Marketing. We use our national ad agency experience directly for our marketing clients. Link to Homepage Special Audience Marketing. Strategic planners, account serivce, and creative. A hybrid of an agency, with all the creative, production, and media placement of an ad agency, without a big corporation feel. Customizing your marketing needs.

Susan Malone, Copywriter/Producer

Susan has been involved in all phases of creative. After starting her career as an art director, she moved to copywriting and production. She has worked for major agencies throughout Texas, including Bozell & Jacobs, Bloom, Wells Rich Greene, McCann-Erickson, and Ogilvy & Mather. She has been working for SAM for five years.

She has been involved in many campaigns for clients including EDS, Dallas Community Colleges, and many healthcare organizations. From major beverage accounts including Ozarka Water, Pepsi Cola, Miller Brewing and Gatorade to automotive accounts such as Shell Oil, Exxon, and Texaco. Her experience encompasses a wide variety of clients.

In the area of healthcare, she has an extensive background in all areas of hospital marketing. This includes the development of coordinated campaigns including TV, radio, image print, newspaper, collateral materials, and direct response advertising. She has developed campaigns for Texas State Optical, Eye-Tech and Zale Lipshy Laser Center for Vision Correction. She has broad experience in the airline industry working for American Airlines, Southwest Airlines, and Braniff Airlines.

  • Susan is a graduate of the University of Texas at Austin and also attended Southern Methodist University in Dallas.
  • Creative Director for all television and radio for Dallas County Community Colleges. For the past two years she has created and produced campaigns incorporating TV, radio, and corporate videos.
  • Created all materials for the American Cancer Society's Great American Smokeout (1996)
  • Responsible for the coordinated campaign for The Living Bank, a national organ donor program.
  • Developed television, radio, print and outdoor ads.
  • In charge of all creative for the Cystic Fibrosis Foundation, Houston, Texas.

Awards

Susan has received many national, international and local awards including most recently

  • The International Film Festival
  • Telly Awards
  • Addy Awards