Special Audience Marketing. We use our national ad agency experience directly for our marketing clients. Link to Homepage Special Audience Marketing. Strategic planners, account serivce, and creative. A hybrid of an agency, with all the creative, production, and media placement of an ad agency, without a big corporation feel. Customizing your marketing needs.

You have to be able to work in all different situations from long-range planning to crisis mode with those 'it shoulda been done yesterday' needs. As a result, the "Scarlet Syndrome" has developed. Clients can go into overload with all they have to do, and say to themselves, "I'll worry about that tomorrow." That translates into "Put on your hoop skirts, SAM!" and to us, tomorrows become today's instantaneously.

Janice Godwin, Chief

Janice runs the place. She created Special Audience Marketing 16 years ago as a hybrid to the more traditional advertising agency by including sociological, psychological and motivational research as the basis for campaigns. Janice has worked from both sides - agency and client - giving her a clear understanding of the challenges clients face. Janice graduated from The University of Texas-El Paso with a BA in Mass Communication and did graduate work at the University of Texas at Austin.

Accomplishments

  • Designed and implemented nationwide research project for the Education Research Project to determine various opportunities, challenges, and barriers middle and high school teachers face concerning their students.
  • Developed research and marketing strategy for the Education That Works Campaign. Coordinated the campaign with three state agencies: Texas Workforce Commission, Texas Higher Education Coordinating Board, and Texas Education Agency.
  • Worked with Texas' 26 educational regions -- both paid staff and volunteers -- to help them implement the State program on a local level.
  • Conducted Speaker and Media Training for several organizations.
  • Planned and coordinated national kick off of Child Centered Coaching Campaign for the Texas Department of Human Services.
  • Developed research and public education strategy for the Texas Physical Therapy Association.
  • Developed and coordinated educational programs in Texas for nationwide marketing associations.

Awards

  • Telly Awards
  • Addy Awards
  • Marketer of the Year, American Marketing Assn.
  • Best of Show Public Education Campaign, American Marketing Assn.
  • Best Public Relations program, American Physical Therapy Assn.
  • Best Public Service Campaign, Catholic Hospital Assn.
  • Regional Awards for Public Relation Society of America and Addy Awards for various local professional work