Special Audience Marketing. We use our national ad agency experience directly for our marketing clients. Link to Homepage Special Audience Marketing. Strategic planners, account serivce, and creative. A hybrid of an agency, with all the creative, production, and media placement of an ad agency, without a big corporation feel. Customizing your marketing needs.

Amy Loar, Account Supervisor and Research Analyst

Amy is an Account Supervisor and Research Analyst at SAM. Her duties include:

  • Managing accounts for clients in the legal and nonprofit fields.
  • Overseeing research team.
  • Conducting market research for targeted population groups.
  • Ushering advertising and informational materials for clients including hospitals, attorneys and nonprofits.
  • Assisting in research on textbook efficacy nationwide using quasi-experimental design.
  • Analyzing and reporting on textbook studies.
  • Editing materials prior to publication.

Amy joined the Special Audience Marketing team in early 2007 after completing her coursework at the LBJ School of Public Affairs. Prior to graduate school, Amy spent 5 years at the local nonprofit Texas Appleseed as a Project Director. While there, she managing multiple projects; ensured grant obligations were fulfilled; that grants stayed on budget; and evaluated progress for each project per foundation requirements. She also ran a mentoring program along with a scholarship program. Amy attended the University of Texas at Austin for her undergraduate work and has Bachelor’s degrees in Government and Psychology.