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Cancer
Websites You Can Recommend to Your Patients
Source:
Sybil Biermann, MD, Assistant Professor, Department of Orthopedic
Surgery, University of Michigan, Comprehensive Cancer Center, Ann
Arbor, Michigan
With the continued
changes and proliferation of health information websites, it remains
a challenge to stay on top of the best Web information. Which websites
have the best content? Which are user-friendly? Where should we
direct our patients? Where can we find information for those whose
first 1anguage is not English? Focusing on what's good, what's new,
and what's popular, this column will appear periodically in the
pages of ONCOLOGY.
In this series,
we will review oncology sites that may be useful to you and your
patients. Four key criteria will form the basis of these reviews:
currency, authorship, advertising, and referencing. "Net appeal,"
referring to the esthetics of the site, will also be discussed because
of its importance to many patients, but de-emphasized due to its
relative unimportance vis-à-vis content.
- Currency
-- When was the site posted or updated'? Many sites are established
and then not maintained. Particularly in oncology, old information
may be worse than no information at all.
- Authorship
-- Who has created the material? Was it a sole individual? An
institution? Was the information peer-reviewed? Not only is the
site ownership important' but also the contribution of each author,
including his or her credentials.
- Advertising
-- Is a primary goal of the site to sell a product or services?
This motivation runs the risk of reporting bias.
- Referencing
of Health Information -- Are sources clearly identified? Are
they scholarly referenced?

This Month's
Site Review: National Institutes of health
Arguably the
gold standard of patient oncology information, the US National Institutes
of Health (NHI) site - more specifically the National Cancer Institute
(NCI) site (Figure
1) - contains a broad range of oncology information
for both physicians and patients. Organized by diagnosis and clearly
divided into patient and physician information (Figure
2), what the site lacks in colorful graphics
it more than makes up for in high-quality peer-reviewed content.
In fact, many other sites actually duplicate statements from their
site.
The information
found here is arrived at by expert consensus and posted on the NCI
sites. Often revised to maintain currency, the national site includes
information on diagnosis, staging, treatments, prognosis, and a
current database of federally funded clinical trials. Two notable
divisions of this information are the Cancer.gov (Figure
3) and MedlinePlus sites (Figure
4), which are posted by the NIH and contain
no advertising of any type.

Cancer.gov
and PDQ
A valuable tool
for the practitioner, NCI's Comprehensive Cancer Database, or PDQ
(Physician Data Query), contains a vast amount of information (Figure
3). Subsets of data include cancer information
summaries for physicians and patients, a clinical trials database,
and directories of health professionals and organizations involved
in cancer care. Material is overseen by editorial boards comprised
o experts in their fields, and is regularly checked and updated.
Both common and uncommon cancers are addressed.
PDQ cancer information
is neatly divided into "patient" and "health professional"
categories. To facilitate subject - treatment, prevention, screening/detection,
alternative/complementary care, supportive care, and genetics, divides
the retrieval of specific information, statement. Statements are
reviewed and updated monthly by specialists on the site's editorial
boards. Health professional statements have detailed information
on prognosis, staging, and treatment, are referenced, and cover
a broad number of cancers, some quite uncommon.
Complementary
and alternative medicine summaries, available in the health professional
format only, are treatment-specific (rather than disease-specific)
write-ups about commonly used contemporary alternative therapies,
including any available information regarding preclinical and clinical
studies. Screening/detection and prevention summaries summarize
current approaches, with annotations regarding levels of evidence
for specific statements.
The cancer clinical
trials database - the world's most comprehensive - may be one of
the most powerful tools available to the practicing oncologist.
This feature presents abstracts of nearly 2,000 open, active clinical
trials in a database that is searchable by cancer, state, treatment
modality, phase, location, drug, and other variables.

Medline Plus
MedlinePlus
(Figure
4) is the main patient-entry portal to the
system, with the entire gamut of health information, including a
helpful medical encyclopedia, medical dictionary, physician directories,
and other resources. Initially developed to five consumers an alternative
to the physician-oriented Medline, the system has grown to gargantuan
proportions yet remains well organized and current with information
on a specific malady only a few clicks away.
Two short clicks
form the main page (Health Topics, figure 4, to Cancers, Figure
5 & Figure
6) puts the viewer onto the Cancer Information
section, with links neatly laid out by diagnosis on an alphabetical
table of contents (Figure
6). Each cancer type has an independent page
(Figure
7) with scores of links, including NCI-generated
basic fact sheets, recent updates (eg, Reuter’s health articles),
and references to other material, such as information from the American
Cancer Society.
With the reorganization
of MedlinePlus last year, a Spanish-language version was introduced.
This version captures, in Spanish, the best features of MedlinePlus.

The Question
of "Net Appeal"
Consumers often
judge the credibility of medical information sites by relatively
superficial benchmarks, including the appeal of site design, whereas
medical experts tend to evaluate content. In an innovative study
sponsored by Consumer Web Watch (a project of Consumer's Union,
the nonprofit publisher of Consumer Reports magazine), investigators
evaluated how experts and consumers of health information judge
the credibility of information.
The study compared
the ranking of health-care websites by health information experts
with that of consumers. Additionally, both experts and consumers
were queried regarding the importance of various website elements
that may contribute to credibility. Not surprisingly, experts rated
sites on expertise-based elements such as reputation and affiliation
of both the posting on the site and information sources. Consumers,
on the other hand, were most influenced by the design, or look of
the site.
What does this
mean for healthcare providers? Left to their own inclinations, consumers
are likely to choose information from sites with more "net
appeal." As clinicians, we can help offset this inclination
by recommending sites such as MedlinePlus or cancer.gov to our patients,
thereby tipping the credibility balance.
Figure
1 - National Cancer Institute
Figure
2 - NCI Treatment Summaries
Figure
3 - NCI Non-small Cell Lung Cancer info for patients
Figure
4 - Medline Plus Homepage
Figure
5 - Medline Plus Health Topics
Figure
6 - Medline Plus Cancer Topics
Figure
7 - Medline Plus

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