Special Audience Marketing. We use our national ad agency experience directly for our marketing clients.Link to Homepage Special Audience Marketing. Strategic planners, account serivce, and creative. A hybrid of an agency, with all the creative, production, and media placement of an ad agency, without a big corporation feel. Customizing your marketing needs.

 

Research

Research is at the core of our planning. We like to know what the consumer needs, the best way to deliver, and how effective is our work.

Among the research tools we use are:

  • On-Line Surveys
  • Direct Mail Surveys
  • Structured Field Testing
  • Focus Groups
  • One-on-One Interviews
  • Telephone Surveys
  • Ethnic Needs/Assessment
  • Executive Interviews
  • Demographic Studies
  • Cluster Analysis
  • Website Analytics

We have a separate research entity established which conducts much of our primary research. This entity has a separate legal name, checkbook, phones, incoming 800 number, fax line, and website thus providing substantial in-house capability to provide targeted, independent research that supports strategic campaign development and design and, after implementation, the research supports evaluation.

Our client account service staff members are experienced in primary and secondary research having conducted hundreds of projects and studies to support client product development or campaign development.