Special Audience Marketing. We use our national ad agency experience directly for our marketing clients. Link to Homepage Special Audience Marketing. Strategic planners, account serivce, and creative. A hybrid of an agency, with all the creative, production, and media placement of an ad agency, without a big corporation feel. Customizing your marketing needs.


Through planning, creativity, and innovation.


Account Service.
With many large agencies, the "big guns" come in to pitch the concepts and then you never see them again. With our company, each account is supported by a seasoned team of writers, designers and directors. So who you see is who you will get. One of our strengths is that our clients know that they can talk directly to a team member without going through an agency hierarchy. Clients like that and it works.


Creative.
Professional, well done, and get-results defines our type of creative. This is reflected in the many types of media we develop:

  • Direct Mail
  • Brochures, Pamphlets and Posters
  • Print Ads
  • Broadcast Commercials/Video Promotions
  • Websites and Interactive Media
  • Many Others as Yet to be Invented

Trademark and Copyright.
Some of our ideas, names and logos simply can't be topped. So we have them trademarked or copyrighted. Our research department searches registered names and imagery, so you'll know if your trademarking will work before making an investment. Then our trademark attorney registers trademarks and copyrights, to finalize ownership.


Media Planning.
The best campaign in the world has no effect if no one sees it. Media planning is the critical link to the success of any campaign. SAM has substantial strategic media planning experience including the latest in online techniques with computerized research models and syndicated research, including Simmons, MRI, Arbitron, Nielsen, PRIZM, and Vals.

Our placement of these campaign messages is with the most appropriate media, at the times and during timeslots that hold the greatest impact on target markets. Both paid and non-paid media is solicited, secured, placed and monitored. The rates we receive are the most advantageous to our clients and include many bonus spots as well.


Public Relations.
Having worked in major corporations as well as network television and newspapers, we know the media wants to deal directly with the client. By training them to handle the public, we have been a close part of the client's internal staff. We will even handle the entire public relations agenda from publicity to event coordination. Among our public relations services are:

  • News releases and media kits
  • Media advisors
  • Press conferences and events
  • Media Training to help clients learn how to effectively deal with the media
  • Event planning, coordination and execution

Event Planning/Coordination.
Yet another service which goes beyond the traditional advertising agency box. We have been able to help clients command events from inception through actually staffing the event. We have:

  • Planned rallies and events at the Capitol.
  • Coordinated conferences, large and small: negotiating space, gathering national speakers, producing marketing materials -- wearing many hats.
  • Planned and implemented national or regional kickoffs of various events.


Speaker's Bureau/Training.
Advertising can help to promote a position or service. However, the only way to "sell" is one-to-one contact. Speaker's Bureaus are of key importance in developing a grassroots campaign and getting the message out directly. We have organized statewide Speaker's Bureaus by:

  • Developing presentations: speech, multimedia, and other audio/visual aides.
  • Contacting potential target audiences for engagements.
  • Training speakers to get their message across effectively and convincingly.


Grassroots Development.
Other grassroots techniques we use are:

  • Community Leadership Development
  • Listening Posts
  • Relationship Marketing


Legislative.
We are not lobbyists. Our legislative work for clients has instead been research and development. We have coordinated distribution of the resulting materials to legislators, their staff, and the public. Some of the work we have done:

  • Developing a needs assessment via research among legislators. Goal: determine why a bill did not pass and what it would need to pass.
  • Developing materials to present a client's rationale and position to legislators.
  • Coordinating a "legislative day" at the Capitol.
  • Conducting secondary research on various issues.