WE'RE BRAGGIN

Special Audience Marketing's ideas and creative are based on research and planning, a technique resulting in greater market share for our clients. We've won both national and regional awards for our advertising campaigns, marketing materials, television and radio spots, and websites. But more important are the results. Results that our clients have seen:

Hey! Genius. A radio quiz show for kids, reached over 185,000 teenagers with $30,000 in donated production and media time. Clients: AMD, Applied Materials, Cypress Semiconductor, Intel, Kinetics Electronics, Motorola, Samsung Austin Semiconductor, International SEMATECH, SEMI, Tokyo Electron America.

Attorney Television, Radio and Newspaper Campaign. Not the typical advertising for a law firm, but geared toward public service. A follow-up survey showed the perception of law firms not only improved, but people also clearly recalled the spots, and in some cases, took action to improve community problems. This campaign also increased client numbers. Client: Perry & Haas, L.L.P.

Listening Library. Audiocassette tapes about physical and mental health issues that the general public buys for a nominal cost. Tapes also available for lending at public libraries. The result: a 25% increase in patient census over a 6-month period. Client: Santa Rosa Health Care.

Check out some of this work by clicking here.

Some things to brag about:

• Second highest award in the country for total advertising/communication campaign for a physician practice from National Advertising Healthcare Review.
  
  
• Featured in national publications including Profiles in Healthcare Marketing and Healthcare Marketing Abstracts.
  
  
• Named one of seven health care marketers to serve on a national policy committee on marketing integrated delivery systems for the Alliance for Healthcare Marketing.
  
  
• Commended by the U.S. Departments of Labor and Education and the Texas Governor's Office for our statewide marketing campaign to promote and build community involvement in the national School-to-Work Initiative. Other states are seeking to purchase the campaign for their use. Asked to present the campaign at the National Governor's Conference in Atlanta.
  
  
• Named the American Marketing Association's "Marketer of the Year" in 1994 for Central Texas. SAM was competing against some of the top, far larger agencies for this honor and won because of excellence in marketing plan skills as well as creative.
  
  
• Developed and implemented a research and marketing plan which included grassroots and legislative efforts for the Texas Physical Therapy Association, to help pass direct access through the Texas Legislature. We all won.
  
  
• Winning top national awards from the American Marketing Association, Academy for Health Care Marketing, American Advertising Federation, Clios, New York Art Directors Show, American Catholic Health Care Association, and American Physical Therapy Association. Listed below are some specifics about these awards. Check out some of this work by clicking here.

... and even more braggin:

2002 The Ad-Q Award for Outstanding Advertising for Texas Lawyer Magazine Ad.

2001-2002 Making a Difference Award to Special Audience Marketing for work with Rural school districts.

2000 Healthcare Advertising Awards Merit Award for: Scott & White Radio Advertising/Single Spot "Skin Care"

1999 Gold Addy: Perry & Haas, L.L.P. "That's a Law we can all Stand Behind" Public Awareness Advertising

1999 National Health Care Advertising Award (Silver) Website Design, St. Catherine Health & Wellness Center

1999 National Health Care Advertising Award (Bronze) Newspaper Insert, Medina Community Hospital

1998 American Marketing Assn: Marketing Excellence Award - Statewide Education That Works Campaign

1998 Texas Hospital Public Relations & Marketing Awards

1998 National Healthcare Marketing Awards

1997 & 1996 International Telly awards for Television Campaigns.

1997 Winner of Overall Campaign, First Places for Television Campaign and Posters, and Third Place for Radio Campaign in National Educators Public Relations Association Competition.

1997 Silver Award for Illustrations from the American Advertising Federation.

1997 Gold Awards for Physician Referral campaign and Family Practice Residency brochure, and Two Silver Awards for Children's Hospital campaign and Family Practice Video Production in a major national Healthcare Marketing competition.

1994 American Marketing Association's "Marketer of the Year" in 1994 for Central Texas. SAM was competing against some of the top, far larger agencies for this honor and won because of excellence in marketing plan skills as well as creative.