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Mary
Luschin
Director/Producer
Mary
has worked for almost 20 years as an advertising
creative director and copywriter. The past 11
years she has been working with Special Audience
Marketing in helping to develop creative strategy.
Prior to coming to Austin in 1986, Ms. Luschin
worked as a copywriter for advertising agencies
in Boston, Massachusetts and Providence, Rhode
Island, New York, and Austin. Advertising agencies
and design firms for whom she has worked include:
Ammirati Puris Lintas, New York, DraftWorldwide,
New York, Bazzirk, Inc., GSD&M, Heatly Associates,
Hixo, Inc., Kampa Design, Special Audience Marketing,
Tocquigny Advertising and Design, and Whittington
and Associates. She is a graduate of John Carroll
University, Cleveland, Ohio with a B.A. degree
in English literature. She did graduate work at
Kent State University in Journalism.
Corporations
and state agencies and programs for whom she has
written print and electronic communications include:
The Bank Advisory Group, The Children's Trust
Fund of Texas, Clark Wilson Homes, Columbia Healthcare/HCA,
Compaq Computer Corporation, Creative Learning
Inc., Dell Computer Corporation, Dazel Software,
Flood Data Systems Inc. (FDSI), CHRISTUS Santa
Rosa Health Care, Sematech, Tivoli, Texas School-to-Work
Initiative, Tramex Travel, University of Houston/College
of Technology and Zachary Scott Theatre Center.
- Concepted,
wrote, and produced the creative for the Education
That Works campaign.
- Created
the idea, wrote, and produced the creative for
the award-winning The Children's Trust Fund
of Texas "Don't shake your baby" campaign.
- Developed
the concept, wrote, and supervised the production
of the Texas Voter Registration television
campaign.
Awards
- New
York Clio Awards
- Telly
Award
- Addy
Awards including the Judge's Special Award for
Best Copy
- American
Marketing Association
- Catholic
Health Care Association
- The
Rhode Island Super Show Awards
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