You have to be able to work in all different situations from long-range planning to crisis mode with those 'it shoulda been done yesterday' needs. As a result, the "Scarlett Syndrome" has developed. Clients can go into overload with all they have to do, and say to themselves, "I'll worry about that tomorrow." That translates into "Put on your hoop skirts, SAM!" and to us, tomorrows become todays instaneously.

Janice Godwin
Chief

During the past 25 years, Janice has worked in many different areas of research and communication from public education campaigns to in-depth research into consumer needs. Janice formed Special Audience Marketing (SAM) 16 years ago as a hybrid to the standard advertising agency to include the sociological, psychological, and motivational research as the basis of SAM's campaigns. Before beginning her own business, she was Communication Director for a multi-million dollar corporation, Account Supervisor for various agencies including GSD&M of Austin and broadcast news reporter for a CBS affiliate. She is past president of the American Marketing Association Austin Chapter and Vice President for Health Care Marketing. She is a graduate of the University of Texas-El Paso with a B.A. degree in Mass Communication and did graduate work at the University of Texas at Austin.

Accomplishments

• Designed and implemented nationwide research project for the Education Research Project to determine various opportunities, challenges, and barriers middle and high school teachers face concerning their students.
  
  
• Developed research and marketing strategy for the Education That Works Campaign. Coordinated the campaign with three state agencies: Texas Workforce Commission, Texas Higher Education Coordinating Board, and Texas Education Agency.
  
  
• Worked with Texas' 26 educational regions -- both paid staff and volunteers -- to help them implement the State program on a local level.
  
  
• Conducted Speaker and Media Training for several organizations.
  
  
• Planned and coordinated national kick off of Child Centered Coaching Campaign for the Texas Department of Human Services.
  
  
• Developed research and public education strategy for the Texas Physical Therapy Association.
  
  
• Developed and coordinated educational programs in Texas for nationwide marketing associations.

Awards

• Telly Awards
• Addy Awards
• Marketer of the Year, American Marketing Assn.
• Best of Show Public Education Campaign, American Marketing Assn.
• Best Public Relations program, American Physical Therapy Assn.
• Best Public Service Campaign, Catholic Hospital Assn.
• Regional Awards for Public Relation Society of America and Addy Awards for various local professional work